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BrightPet Expands with Acquisition of Bravo! Pet Meals

LISBON, Ohio – BrightPet Vitamin Group, a number one marketer and producer of premium and super-premium pet meals, treats and care merchandise, has accomplished the strategic acquisition of Bravo! Pet Meals, a pioneer in frozen uncooked and freeze-dried pet diets.

The transaction by BrightPet, a portfolio firm of A&M Capital Companions, a middle-market personal fairness funding fund, is the second in two years, reflecting the corporate’s dedication to an M&A method that bolsters its branded portfolio whereas extending
capabilities in high-growth market segments.

BrightPet serves home and greater than 30 worldwide markets with branded, personal label, and contract manufactured merchandise. BrightPet operates a portfolio of well known main shopper manufacturers, together with Stewart®, Blackwood®, Adirondack®, By Nature®, Miracle Care® and Hamilton®, with holistic and pure options.

“The Bravo model is broadly recognized and has been revered for greater than 20 years. We consider Bravo’s dedication to innovation, premium substances and the very best customary of producing aligns effectively with BrightPet,” stated Dave Kowal, CEO of BrightPet. “This acquisition helps our imaginative and prescient to be essentially the most valued pet platform within the {industry}. By increasing our branded portfolio and strengthening our manufacturing capabilities, we anticipate to proceed the expansion trajectory BrightPet has established over the previous few years.”

Based by the Bogner household in 2002 in Manchester, Conn., Bravo was one of many first manufacturers to fabricate and promote frozen uncooked and freeze-dried pet meals, and is a pacesetter in educating the {industry} and pet dad and mom as to the well being advantages of a uncooked weight loss plan. Along with a variety of treats, chews and dietary supplements for canine and cats, Bravo gives 5 meal options, together with full and balanced meals in addition to customizable vitamin plans.

Bravo merchandise embrace:
• Properly executed! Homestyle Full: freeze-dried uncooked meals maximizing vitamin, taste and texture,
• Properly executed! Stability: frozen chubs and burgers, full and balanced dinners containing important vitamins,
• Properly executed! Blends: a four-part, restricted ingredient method,
• Properly executed! Fundamentals: a medley of meat, bone and organ meat, and
• Properly executed! Boneless: nothing however actual meat or fish.

Melinda Miller, former CEO of Bravo, will be part of BrightPet because the Vice President of Bravo Manufacturers. Melinda is a number one skilled in vitamin, formulation and innovation, and she is going to assist lead the combination of capabilities by means of the BrightPet portfolio.

“We couldn’t be extra excited for Bravo to hitch the BrightPet household of manufacturers,” Miller stated. “We consider BrightPet and AMCP instantly present complementary assets, enabling the creation of recent merchandise for years to come back. BrightPet’s dedication to innovation, high quality, reliability, and security present an unmatched basis to develop collectively.”

“Once we acquired BrightPet, our objective was to develop the Firm right into a premier platform in pet meals, treats, and care merchandise, with a differentiated portfolio of significant manufacturers and best-in-industry manufacturing capabilities,” stated Ryan McCarthy, Accomplice at AMCP.

“Within the two years since our acquisition, BrightPet has achieved important home and worldwide progress in super-premium product classes and elevated share in high-growth channels, together with e-commerce. We’ve accomplished two strategic acquisitions and have greater than doubled the corporate’s revenues, the variety of manufacturers in our portfolio, and, most significantly, closely invested in manufacturing capabilities to constantly ship new and revolutionary product choices. We consider our home manufacturing capabilities, rising portfolio of manufacturers, and industry-leading innovation are compelling differentiators for these in search of a producing companion or to grow to be half of a bigger platform. We sit up for persevering with so as to add complementary and accretive companies to the BrightPet household.”

Printed by The Enterprise Journal, Youngstown, Ohio.

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