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Hill’s Pet Diet Publicizes Document Adoption 12 months for NBCUniversal Native’s Clear The Shelters Marketing campaign; Extra Than 161,500 Pets, and Counting, Discovered Their Eternally Houses This August

TOPEKA, Kan., Sept. 20, 2022 /PRNewswire/ — Hill’s Pet Diet, a worldwide chief in science-led pet vitamin, and a nationwide sponsor of NBCUniversal Native’s Clear The Shelters nationwide pet adoption marketing campaign introduced that this yr’s marketing campaign resulted in additional than 161,500 cats and canines discovering their eternally houses this previous August.

Nicki Baty, President and Common Supervisor of Hill’s Pet Diet US, and Noel Wallace, Chairman, President and CEO of Colgate-Palmolive, attend a Clear The Shelters adoption occasion within the foyer of the Colgate-Palmolive workplaces on Park Avenue in New York, NY

This whole, which is predicted to develop as reporting continues, is the very best single-year adoption mark within the marketing campaign’s eight-year historical past, throughout what has been a vital yr for pet adoption and animal welfare organizations.

“We’re proud and impressed to have performed an element in a report final result for the 2022 Clear The Shelters marketing campaign,” mentioned Nicki Batty, President of Hill’s Pet Diet US. “We’re grateful to the adopters, companions and shelters who got here along with goal and love. As we have a good time these August outcomes, we proceed our year-round mission to finish pet homelessness and won’t relaxation till all pets have a loving dwelling.”

Every year by means of Clear The Shelters, NBC and Telemundo stations nationwide staff up with shelters and rescues of their communities, which included almost 1,400 organizations, in all 50 states, Puerto Rico and Guam this yr. Since its inception in 2015, the marketing campaign has helped greater than 860,000 pets discover eternally houses.

To achieve much more potential pet dad and mom, Hill’s partnered with actor and pet advocate Taylor Lautnerwho adopted his canine Remi in 2021, to encourage aspiring pet house owners to search out their new greatest buddy.

“We’re happy with the unimaginable influence Clear The Shelters makes yearly and happy on the marketing campaign’s continued progress and success, which is feasible solely by means of the help of so many,” mentioned Bruce Kalner, Senior VP of Enterprise Growth, NBCUniversal Native. “We’re grateful for our longtime nationwide sponsor Hill’s Pet Diet and their unwavering collaboration and help yr after yr, and all those that use their platforms to lift consciousness about pet adoption.”

Along with 2022 being a report yr for adoptions, Hill’s matched $50,000 in donations made to the Clear The Shelters Fund, which permits supporters to make direct donations to shelters and rescues in want. Hill’s media partnerships additionally helped facilitate an extra $100,000 dedication from Amazon and $25,000 from iHeartMedia to help Larger Good Charities’ applications together with the distribution of Good Packs, the renovation of shelters by means of Rescue Rebuild, and Good Flights, which included two life-saving airlifts and floor transport for at-risk pet populations with a heavy deal with asymptomatic heartworm-positive shelter canines, catastrophe relief-related homeless cats, and harder-to-adopt massive canines.

“We’re thrilled for the individuals who discovered their pets on account of the 2 Clear The Shelters flights this yr, in addition to those that adopted by means of the Clear The Shelters adoption marketing campaign,” mentioned Liz Baker, CEO of Larger Good Charities. “We airlifted almost 300 shelter pets to new houses throughout the month. These airlifts are made potential by beneficiant sources from Hill’s that assist give at-risk shelter pets a second probability at life. Hill’s help additionally helped safe greater than $175,000 to help shelters in want by means of the Clear The Shelters Fund, serving to save much more lives.”

Moreover, tons of of Hill’s and Colgate-Palmolive workers supported Clear The Shelters this yr, together with many who volunteered at shelters holding adoption occasions throughout the nation.

The yr’s marketing campaign coincided with the twentieth Anniversary of Hill’s Meals, Shelter and Love program, which companions with shelters three hundred and sixty five days a yr to produce premium pet vitamin for animals in want. This system has supplied greater than $300 million in pet meals to greater than 1,000 shelters and has helped greater than 12 million pets discover new houses. When pet dad and mom buy Hill’s merchandise, they assist to supply premium vitamin to 1000’s of shelter pets throughout the nation.

For extra info on the outcomes from this yr’s Clear The Sheltersgo to and Spanish-language website

To search out pet sources and be taught extra about Hill’s year-round help for shelters, go to

PR Contact:
Jennie RosenbergHill + Knowlton Methods

About Hill’s Pet Diet

Based greater than 80 years in the past with an unwavering dedication to science-led pet vitamin, Hill’s Pet Diet is on a mission to assist enrich and lengthen the particular relationships between folks and their pets. Hill’s is part of the Colgate Palmolive household, devoted to pioneering analysis for canines and cats utilizing a scientific understanding of their particular wants. As a number one veterinarian really useful pet meals model, information is our first ingredient with 220+ veterinarians, PhD nutritionists and meals scientists working to develop breakthrough improvements in pet well being. Hill’s Prescription Food regimen therapeutic vitamin plus our on a regular basis meals, Hill’s Science Food regimen, Hill’s Wholesome Benefit and Hill’s Bioactive Recipe, are offered at vet clinics and pet specialty retailers worldwide. For extra details about our merchandise, dietary philosophy, go to or To be taught extra about Hill’s Meals, Shelter & Love program, go to

Volunteers from Hill's Pet Nutrition, Greater Good Charities and local shelters, Morristown Airport employees and First Lady of New Jersey Tammy Snyder Murphy gather for a life-saving pet airlift of more than 140 at-risk pets from overcrowded shelters in Louisiana and Alabama to shelters in the Northeast to help be adopted as part of NBCUniversal Local's Clear The Shelters campaign.

Volunteers from Hill’s Pet Diet, Larger Good Charities and native shelters, Morristown Airport workers and First Woman of New Jersey Tammy Snyder Murphy collect for a life-saving pet airlift of greater than 140 at-risk pets from overcrowded shelters in Louisiana and Alabama to shelters within the Northeast to assist be adopted as a part of NBCUniversal Native’s Clear The Shelters marketing campaign.

Hill's volunteers, Dr. Omar Farías and Dr. Maj-Britt Angarano, help pass out Hill's Pet Nutrition goodie bags at Houston SPCA's adoption event during the Clear The Shelters crescendo weekend August 26-28, 2022.

Hill’s volunteers, Dr. Omar Farías and Dr. Maj-Britt Angarano, assist move out Hill’s Pet Diet goodie luggage at Houston SPCA’s adoption occasion throughout the Clear The Shelters crescendo weekend August 26-28, 2022.

Actor and longtime pet lover and owner Taylor Lautner partnered with Hill's Pet Nutrition throughout the month to share his own adoption experience, paying a visit to Vanderpump Dogs in Los Angeles to encourage prospective pet owners to find their new best friend.

Actor and longtime pet lover and proprietor Taylor Lautner partnered with Hill’s Pet Diet all through the month to share his personal adoption expertise, paying a go to to Vanderpump Canines in Los Angeles to encourage potential pet house owners to search out their new greatest buddy.

(PRNewsfoto/Hill's Pet Nutrition)

(PRNewsfoto/Hill’s Pet Diet)



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