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Hill’s Pet Diet Publicizes Report Adoption 12 months for NBCUniversal Native’s Clear The Shelters Marketing campaign; Extra Than 161,500 Pets, and Counting, Discovered Their Eternally Properties This August

TOPEKA, Kan., Sept. 20, 2022 /PRNewswire/ — Hill’s Pet Diet, a worldwide chief in science-led pet vitamin, and a nationwide sponsor of NBCUniversal Native’s Clear The Shelters nationwide pet adoption marketing campaign introduced that this yr’s marketing campaign resulted in additional than 161,500 cats and canine discovering their without end houses this previous August.

This complete, which is anticipated to develop as reporting continues, is the very best single-year adoption mark within the marketing campaign’s eight-year historical past, throughout what has been a essential yr for pet adoption and animal welfare organizations.

“We’re proud and impressed to have performed an element in a file end result for the 2022 Clear The Shelters marketing campaign,” stated Nicki Batty, President of Hill’s Pet Diet US. “We’re grateful to the adopters, companions and shelters who got here along with goal and love. As we have fun these August outcomes, we proceed our year-round mission to finish pet homelessness and won’t relaxation till all pets have a loving dwelling.”

Every year by Clear The Shelters, NBC and Telemundo stations nationwide crew up with shelters and rescues of their communities, which included almost 1,400 organizations, in all 50 states, Puerto Rico and Guam this yr. Since its inception in 2015, the marketing campaign has helped greater than 860,000 pets discover without end houses.

To achieve much more potential pet mother and father, Hill’s partnered with actor and pet advocate Taylor Lautnerwho adopted his canine Remi in 2021, to encourage aspiring pet house owners to seek out their new greatest good friend.

“We’re pleased with the unbelievable influence Clear The Shelters makes yearly and happy on the marketing campaign’s continued development and success, which is feasible solely by the assist of so many,” stated Bruce Kalner, Senior VP of Enterprise Improvement, NBCUniversal Native. “We’re grateful for our longtime nationwide sponsor Hill’s Pet Diet and their unwavering collaboration and assist yr after yr, and all those that use their platforms to boost consciousness about pet adoption.”

Along with 2022 being a file yr for adoptions, Hill’s matched $50,000 in donations made to the Clear The Shelters Fund, which permits supporters to make direct donations to shelters and rescues in want. Hill’s media partnerships additionally helped facilitate an extra $100,000 dedication from Amazon and $25,000 from iHeartMedia to assist Larger Good Charities’ applications together with the distribution of Good Packs, the renovation of shelters by Rescue Rebuild, and Good Flights, which included two life-saving airlifts and floor transport for at-risk pet populations with a heavy deal with asymptomatic heartworm-positive shelter canine, catastrophe relief-related homeless cats, and harder-to-adopt massive canine.

“We’re thrilled for the individuals who discovered their pets on account of the 2 Clear The Shelters flights this yr, in addition to those that adopted by the Clear The Shelters adoption marketing campaign,” stated Liz Baker, CEO of Larger Good Charities. “We airlifted almost 300 shelter pets to new houses through the month. These airlifts are made attainable by beneficiant assets from Hill’s that assist give at-risk shelter pets a second probability at life. Hill’s assist additionally helped safe greater than $175,000 to assist shelters in want by the Clear The Shelters Fund, serving to save much more lives.”

Moreover, lots of of Hill’s and Colgate-Palmolive staff supported Clear The Shelters this yr, together with many who volunteered at shelters holding adoption occasions throughout the nation.

The yr’s marketing campaign coincided with the twentieth Anniversary of Hill’s Meals, Shelter and Love program, which companions with shelters one year a yr to provide premium pet vitamin for animals in want. This system has offered greater than $300 million in pet meals to greater than 1,000 shelters and has helped greater than 12 million pets discover new houses. When pet mother and father buy Hill’s merchandise, they assist to supply premium vitamin to hundreds of shelter pets throughout the nation.

For extra data on the outcomes from this yr’s Clear The Sheltersgo to and Spanish-language web site

To seek out pet assets and be taught extra about Hill’s year-round assist for shelters, go to

PR Contact:
Jennie RosenbergHill + Knowlton Methods
[email protected]

About Hill’s Pet Diet

Based greater than 80 years in the past with an unwavering dedication to science-led pet vitamin, Hill’s Pet Diet is on a mission to assist enrich and lengthen the particular relationships between individuals and their pets. Hill’s is part of the Colgate Palmolive household, devoted to pioneering analysis for canine and cats utilizing a scientific understanding of their particular wants. As a number one veterinarian really helpful pet meals model, data is our first ingredient with 220+ veterinarians, PhD nutritionists and meals scientists working to develop breakthrough improvements in pet well being. Hill’s Prescription Weight loss plan therapeutic vitamin plus our on a regular basis meals, Hill’s Science Weight loss plan, Hill’s Wholesome Benefit and Hill’s Bioactive Recipe, are bought at vet clinics and pet specialty retailers worldwide. For extra details about our merchandise, dietary philosophy, go to or To be taught extra about Hill’s Meals, Shelter & Love program, go to

SOURCE Hill’s Pet Diet


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