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How Success Occurred for Wealthy Kelleman, Co-Founding father of Bond Pet Meals

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Wealthy Kelleman is the co-founder and CEO of Bond Pet Meals, a Boulder, Colorado-based firm that is making meat in a novel means for the pet meals {industry} — brewing hen, turkey, and beef as a substitute of harvesting it conventionally on farms and fields .

Bond Pet Meals

The corporate is utilizing precision fermentation, a meals know-how that has been used for greater than half a century to provide a wide range of industrial substances (suppose enzymes for cheese manufacturing, vitamin B12 and lactic acid.) However they’re reassembling the method to as a substitute harvest high-quality meat proteins that may function the inspiration of nutritionally full pet meals recipes.

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Why reimagine meat for our pets?

The explanations are quite a few: they’re voracious shoppers of it (if America’s 163 million canine and cats had been their very own nation their consumption of meat merchandise would rank fifth on the planet) and as much as 30% of meat manufacturing’s adverse results (land, water , power use) may be attributed to satiating this demand.

Comparatively, using precision fermentation to create the identical, nature-identical meat protein requires considerably fewer sources and minimizes carbon depth — and doesn’t require slaughter.

Bond’s progress with its transformative method to meat manufacturing has attracted the eye of main traders, elevating $20MM from the likes of meals and ag pioneers ADM and Wilbur-Ellis, meals/tech funds Genoa VC and Lever VC, and music icons Sia Furler and Joan Jett, and final 12 months introduced an industry-first partnership with Hill’s Pet Diet to develop a craft meat protein for its product portfolio.

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Immediately, the Bond staff is producing batches of meat protein weekly of their Boulder Meals Lab, with the intention of being market-ready after the completion of the FDA’s Middle For Veterinary Medication regulatory evaluate.


The inspiration for Bond Pet Meals got here to Wealthy twelve years in the past when he and his spouse moved to Colorado for a profession alternative. His background of him is in promoting, having spent a long time engaged on a few of the largest manufacturers on the planet — all the things from Kellogg’s to P&G, Fb and Chevrolet.

Mockingly it was Wealthy’s work on Burger King that modified his outlook on meals and farming, properly earlier than Not possible Burgers had been on the quick meals large’s menu. Diving into their enterprise, the conversations opened their eyes to the challenges which might be hooked up to traditional agriculture and the procurement of meat-supply chain safety, security, farm animal welfare, sustainability, and extra. All of this caught with him and finally, he grew to become a vegan engaged on BK.

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A couple of years later Rumples, a shelter pup, got here into his life. Wealthy knew that meat could possibly be a helpful a part of her weight loss program however wrestled with the strain of feeding it to her each day, and he started to contemplate — there could possibly be a greater means of giving our pets the vitamin they want with out harming different animals and the planet?

Whereas he was stewing on this thought, start-ups on the human meals facet had been starting to make hay about with the ability to produce meat and meat by-products by way of biotechnology; he was fascinated by it and shortly linked the dots to do the identical in Pet.

Right here, on the cross-section of burgers and biotechnology, Bond was born. Now, in Colorado’s Entrance Vary, a high-powered, rising science, know-how and vitamin staff is mastering a brand new craft of meat making. One that can finally deliver extra accountability and integrity to pet meals bowls world wide.


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