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Native Pet Unveils New Branding and Commitments to the Pet Vitamin Trade

The Strategic Rebrand is Designed to Meet the Wants of Immediately’s Pet Guardian

ST. LOUIS, Jan. 252023 /PRNewswire/ — Native Pet, an modern pet complement firm, has introduced thrilling new branding that aligns with its dedication to offering pets with the best and best-tasting dietary dietary supplements. The strategic and visible rebrand was led by Unusual, the in-house artistic company of Native Pet’s funding associate CAVU Client Companions.

“The complement area as an entire is commoditized, crowded, and complicated – and it’s nonetheless one of many quickest rising classes in Pet. Shoppers are hungry for a model that cuts via that noise and delivers a basically completely different expertise. Native Pet is that model and this rebrand tells that story” mentioned Dan SchaeferCEO and co-founder of Native Pet. “Differentiation is extra than simply storytelling. We do the whole lot otherwise. Product. Packaging. Content material. Distribution. This rebrand is the end result of years of doing issues the laborious manner and protecting the shopper on the middle of that journey.”

By means of efficient formulation and codecs, clear components, and actually nice style, Native Pet is making a significant affect on the well being and well-being of pets. Their unwavering dedication to pets, pet mother and father, and the pet trade shines via within the Native Pet Pact – which outlines the model’s uncompromised requirements in creating the best high quality merchandise for pets. The Native Pet Pact features a dedication to difficult the standardized sourcing and manufacturing practices by redefining processes, and creating their very own proprietary merchandise. By formulating the whole lot 100% in-house, Native Pet is elevating the usual throughout the trade for clear and efficient merchandise for our canine. Their science-backed innovation course of consists of working with considered one of solely 40 Board-Licensed Vet Nutritionists in United States to formulate with the precise components, at efficient dosages. They’ve put within the work, all the time doing what’s finest for our pets — by no means simply what’s simple.

A majority of right now’s pet dietary supplements are restricted to the soft-chew format, most of that are being produced by the identical two producers. That is why, from day one, Native Pet made a promise that their dietary supplements would have zero components and not more than 5 inactive components per product (the trade common is a whopping 20+). In setting the best customary attainable, Native Pet is dedicated to all the time having the cleanest label within the pet complement isolate with components customers acknowledge: wild-caught salmon, grass-fed beef, and natural rooster. Formulating with actual, human-grade, whole-food components ensures Native Pet’s merchandise are the best-tasting versus the competitors.

Final yr, the model launched into a strategic partnership with CAVU Client Companions to raise Native Pet to a nationwide family title amongst pet mother and father. The rebrand is a testomony to the collective shift in client mindset on how you can assist canine’ well being and wellness.

With 70% of US households now proudly owning at the very least one pet and GenZennials representing the most important share of latest pet house owners, we consider Native Pet’s modern strategy to extremely efficient, clean-label diet will redefine the pet wellness area,” mentioned jared jacobsPrincipal at CAVU Client Companions. “Immediately’s pet mother and father are more and more wanting past the meals bowl to complement their pet’s well being and well-being. With this new rebrand, Native Pet is poised to turn into a family title as they reimagine the way forward for pet diet.”

Native Pet is on the market for buy at Amazon, Chewy, Thrive Market, choose Goal shops and on their web site: For extra data, go to or observe @nativepet on instagram and TikTok. Statistics are from the 2021-22 Nationwide Pet Homeowners Survey performed by the American Pet Merchandise Affiliation (APPA).

About Native Pet
Native Pet is dedicated to creating proprietary formulation and codecs, providing solely the perfect, most modern diet to immediately profit the well being of pets. In an trade that has by no means prioritized the well being of our pets, Native Pet is redefining the bar and holds true to its motto that “we are the voice of our pets and it is our mission to provide our fur infants the perfect lives. As a result of our love language is canine, and canine is our native tongue.”

SOURCE Native Pet


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