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Pinnacle Pet Group Welcomes C&F Pet Insurance coverage UK

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LONDON–(BUSINESS WIRE)– – Pinnacle Pet Group (“PPG”), a pan-European, totally built-in pet insurance coverage & well being providers platform whose controlling shareholder is JAB Holding Firm, at the moment introduced the completion of the acquisition of the UK operations of Crum & Forster Pet Insurance coverage Group (“C&F Pet”), which incorporates Pet Shield, a Managing Normal Agent (“MGA”) pet insurance coverage specialist with roughly 70,000 clients and 40 years’ expertise providing versatile and inexpensive protection for canine and cats, and VioVet, a pet e-commerce and e-pharmacy firm supplying pet merchandise.

With Pet Shield, PPG will present insurance coverage for about a million pets in the UK and Europe and can develop into non-insurance pet-related well being providers similar to medicine, dietary supplements, and pet care by VioVet’s ecommerce and pharmacy platform, which has roughly 900,000 transactions per yr. Pinnacle Pet Group was shaped in 2021 and has been rising quickly, together with the 2 lately introduced acquisitions of AGILA Pet Insurance coverage and Veterfina’s European Pet Insurance coverage Enterprise. Each transactions are topic to customary closing situations, together with relevant regulatory approvals.

“We wish to welcome Caroline Coleman, the Managing Director of Pet Shield and Mike Thornhill, the Managing Director of VioVet to the PPG household and are happy to welcome a group and portfolio of manufacturers that may advance our mission to construct a pet insurance coverage and well being providers platform comprising of pet insurance coverage, pet ecommerce and pharmacy choices, as we meet the evolving wants of pets and pet mother and father,” stated Dirk Beeckman, CEO of JAB’s pet insurance coverage portfolio. “This transaction matches completely with our technique to construct a complete providing of inexpensive, complete pet merchandise and types to assist every stage of a pet’s lifecycle.”

About Pinnacle Pet Group

Pinnacle Pet Group (“PPG” or “the Group”) is a pan-European, totally built-in pet insurance coverage & well being providers platform whose controlling shareholder is JAB Holding Firm. PPG’s ambition is to create the main pet insurance coverage and well being providers platform globally, outdoors North America. The Group affords an entire vary of pet insurance coverage services and products, catering to each animal house owners, distribution companions, breeders, shelters, and veterinarians. The Group was established in 2021 by a three way partnership with BNP Paribas Cardif, which transferred the bulk possession of Cardif Pinnacle to JAB. Because the insurance coverage subsidiary of BNP Paribas, BNP Paribas Cardif is the world chief in bancassurance partnerships1 and creditor insurance2. Throughout the UK, Cardif Pinnacle developed services and products targeted on the Pet Insurance coverage market. In July 2022, JAB and PPG introduced the acquisition of AGILA Tierversicherung AG (“AGILA”), the German exercise in pet insurance coverage from the WERTGARANTIE Group. AGILA AG relies in Hannover and was based in 1994 as a subsidiary of WERTGARANTIE. AGILA is the market chief in animal medical health insurance for canine and cats in Germany and Austria.

1 Supply: Finaccord – 2018

2 Supply: Finaccord – 2021


Tom Johnson or Jake Yanulis, Abernathy MacGregor

(212) 371-5999; [email protected] / [email protected]

Supply: Pinnacle Pet Group

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