Behind each franchise model there is a story, and the story of The Halal Guys rise to worldwide franchise success epitomizes the American Dream in some ways. Final month the quick informal halal meals franchise introduced the following chapter in its story of success by saying plans to open an extra 12 US places by the tip of this yr, bringing its development ambitions nearer to actuality.
Famed for its platters of hen and gyro meat with rice, the story of The Halal Guys begins with humble beginnings again in 1990 as a meals cart on the nook of 53rd Road and Sixth Avenue in Manhattan. The three Egyptian founders of the model Mohamed Abouelenein, Ahmed Elsaka and Abdelbaset Elsayed traveled to the US seeking new alternatives and a greater life, starting their entrepreneurial journey by promoting scorching canine from a cart. They shortly recognized a requirement within the space for fast and cheap halal meals on the go for Muslim taxi drivers, and so The Halal Guys was born. Phrase unfold and the cart started to draw new followers and a loyal fan base, turning into virtually as legendary for the lengthy strains of shoppers across the block and across the clock because it was for its newly pivoted halal menu.
The primary chapter of enlargement for The Halal Guys was by means of the launch of three further carts within the metropolis. It wasn’t till 2014 that the model took the primary steps into the world of franchising, having been persuaded to accomplice with franchise growth company Fransmart by CEO Dan Rowe who had observed the large quantity of consideration that the idea was attracting. Fransmart has a powerful popularity for turning rising restaurant ideas into profitable nationwide and world manufacturers, having labored with well-known franchises similar to 5 Guys Burgers & Fries and QDOBA Mexican Grill. On the time Rowe admitted that it had taken some work to steer the founders that franchising was an idea that would work effectively for the enterprise, saying “It took me a very good yr to speak them into working with us as a result of they weren’t actually in love with the thought of having a whole lot of shops. They had been involved about messing up what they’d constructed.”
It was all the time going to be a problem to keep up the essence, persona and ambiance of a avenue meals cart when increasing into bricks-and-mortar places by means of franchising. With a purpose to obtain this the menu stays comparatively small and constant to its roots and the websites are compact in measurement, with chrome steel counters to duplicate the road cart really feel. As the corporate launched its first franchise places, excitement-building launches and limited-time menu gadgets helped to generate the very strains of shoppers that the unique avenue cart was famed for.
However while the halal fast service model loved fast development in these early chapters of its franchise story, specializing in multi-unit operators to allow it to scale, the journey hasn’t been with out its challenges. In 2017, The Halal Guys put a freeze on franchise recruitment when the preliminary buzz started to die down and features shortened. Some eating places started to hunch, agreements with franchisees who had been underperforming had been terminated and a few shops had been closed. After which after all a worldwide pandemic hit. Like the remainder of the restaurant and hospitality trade, the model needed to shortly adapt to the very difficult buying and selling situations and took the chance to work on a brand new point-of-sale system and retailer redesigns, launched new household meals for these confined to their properties and launched a brand new web site, weblog and app to be in contact with prospects.
Flick the pages ahead to the start of 2022 and the start of this yr noticed The Halal Guys attain a big milestone of 100 shops worldwide, with places in the USA, Canada, Indonesia, South Korea, and the UK. The present This fall plan to open an extra 12 US places earlier than the tip of the yr is to be achieved by means of each the onboarding of latest franchisees and present franchisees selecting to open further items, which the model sees as an enormous marker of success. “It is all the time rewarding when our present franchisees are having fun with a lot success that they resolve to develop their places,” mentioned Ahmed Abouelenein, son of one of many authentic founders and CEO of The Halal Guys. “We’re additionally excited to welcome our new franchisees and the chance to carry The Halal Guys distinctive spin on Halal meals to new components of America.”
The very first The Halal Guys avenue cart continues to serve busy strains of shoppers every day. Theirs is a captivating story to observe on the planet of franchising and because the enterprise edges nearer to its purpose of 400 places worldwide while dealing with elevated competitors within the fast service market, it will likely be attention-grabbing to see how the following chapters unfold.