Skip to content


Today, the PEDIGREE® brand, proudly part of the Mars family of brands, is launching its Essential Support Dogs program, designed to celebrate dogs as essential supporters through challenging times. As part of the program, the PEDIGREE brand has created a nationwide support fund that will provide up to $2.5 million in nutritional and financial assistance across the US to help ensure dogs can stay with their loving families. All pet parents are eligible for discounts on their PEDIGREE dry products, and families in need may also sign up for ongoing financial support at

“Dogs have been our biggest champions over the past few years, providing us with companionship and support when we’ve needed it most. It’s time that we give back to them,” said Jean Paul JansenVice President of Marketing for Mars Petcare North America. “The PEDIGREE brand’s Essential Support Dogs program strives to provide critical nutrition and care for deserving pets. We’re inviting pet parents across the country to join us in recognizing these essential supporters and furthering our ambition to end pet homelessness.”

To celebrate how dogs support their pet parents, the brand teamed up with Walmart to offer in-store discounts for PEDIGREE dry products. Now through July 26pet parents across the country can receive $2 off their next purchase of PEDIGREE dry products. Those who are seeking financial assistance can sign up for the program online at to receive additional coupons for PEDIGREE dry products over the course of three months.

Starting today, pet parents can share a video or photo on Facebook, Instagram, TikTok or Twitter showing why or how their four-legged friend is essential. For each post between May 10 and July 26 that shares the campaign hashtag #EssentialSupportDogs and tags the PEDIGREE brand’s account, the PEDIGREE brand will donate $5up to $100K, to PEDIGREE Foundation to provide assistance for dogs in need through its Safety Net grants. These grants were established by the PEDIGREE Foundation with the goal of keeping people and pets together through immediate assistance with medical expenses, nutrition or temporary housing. The Safety Net grants will be awarded to shelters and organizations this summer based on their program’s ability to keep people and their pets together through hardships.

Built off the belief that pets make the world a better place, the Essential Support Dogs program is part of the work Mars, Incorporated and its other much loved petcare brands are doing to create a world where pets are healthy, happy and welcome. Because the world we want tomorrow is A Better World for Pets™. To learn more, please visit Those interested in donating to the cause or wanting to purchase a dog tag can check out or the DOGS RULE.® store at

About the PEDIGREE® Brand
The PEDIGREE Brand, proudly part of Mars, Incorporated, is the number one brand of dog food and treats in the world, feeding more dogs than any other brand. The PEDIGREE Brand offers a wide variety of products and formats for dogs at every life stage. The PEDIGREE Brand is built on an unwavering love for all dogs and a commitment to dog adoption. For more information, please visit

About Mars Petcare
Part of Mars, Incorporated, a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love, the 85,000 Associates across 50+ countries in Mars Petcare are dedicated to one purpose: A BETTER WORLD FOR PETS™. With 85 years of experience, our portfolio of almost 50 brands serves the health and nutrition needs of the world’s pets – including brands PEDIGREE®, WHISKEY®, ROYAL CANIN®, NOURISH™, GREENIES™, SHEBA®, CEASE®, AMI™ and EUKANUBA™ as well as the WALTHAM Petcare Science Institute which has advanced research in the nutrition and health of pets for over 50 years. Mars Petcare is also a leading veterinary health provider through an international network of over 2,000 pet hospitals and diagnostic services including BANFIELD™, BLUEPEARL™, VAC™, Linnaeus, AniCura and antech. We’re also active in innovation and technology for pets, with WISDOM PANEL™ genetic health screening and DNA testing for dogs, the WHISTLE™ GPS dog tracker, and LEAP VENTURE STUDIO accelerator and COMPANION FUND™ programs that drive innovation and disruption in the pet care industry. ace to family business and guided by our principles, we are privileged with the flexibility to fight for what we believe in – and we choose to fight for our Purpose: A BETTER WORLD FOR PETS.

For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.

Across our diverse and expanding portfolio of confectionery, food and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®EXTRA®M&M’s®MILKY WAY®SNICKERS®TWIX®ORBIT®PEDIGREE®, ROYAL CANIN®SKITTLES®BEN’S ORIGINAL™, WHISKAS®COCOAVIA® and 5™; and take care of half of the world’s pets through our nutrition, health and services businesses, including AniCura, Banfield Pet Hospitals™, BluePearl®Linnaeus and VCA™.

one Mars Petcare “Keeping People and Pets Together” Report




Leave a Reply

Your email address will not be published.